Studio EVA D. - How to make fast fashion sustainable?

How to make fast fashion sustainable?

How to make fast fashion sustainable? Fast fashion is a fast-growing industry that produces fashionable and cheap clothing. Short lead times, low prices and high turnover characterise it. Some fast fashion brands such as Zara, H&M and Forever 21 can offer new clothing styles at a fraction of the cost of traditional brands. Why? Because they often use cheap labour and materials, and most produce in countries with labour and environmental laws. 


In case you didn’t know, the environmental impact of fast fashion is more significant than you think. This industry is responsible for 10% of global carbon emissions. It is also the second-largest consumer of water. Its social impact is also of concern. Workers must perform their work in unsafe conditions; as we said, they receive low wages.


In addition, fast fashion can contribute to body image issues, as it promotes a culture of disposability and encourages most people to buy new clothes constantly.


But how can we make it sustainable? Is it possible? In this post, we will tell you how to make fast fashion sustainable.


Is it possible to make fast fashion sustainable?


Despite the challenges, there are many ways to make fast fashion sustainable. Here are a few ideas:


Design for longevity


Studio Eva D. - genderless outfits in the UKFast fashion brands often focus on designing clothes that are made to last for a very short period of time.


This leads to a lot of waste, as people quickly discard clothes they no longer like or are not trendy anymore.


The clothes end up in landfills, which have one of the most damaging environmental effects.


That’s why fast fashion brands should try to create clothes that are made to last.


To do that, they must use high-quality materials and construction techniques.



Use sustainable materials


Studio Eva D. - sustainable fashion for women and menMost fast fashion brands use harmful materials to create their clothes, such as synthetic fabrics that release microplastics when washed.


That’s why they drift into oceans or rivers. That’s why they must use sustainable materials. Some of them may be made from organic cotton, recycled polyester or bamboo.


Using some of these materials will make the clothing more sustainable and allow fast fashion to last longer.


Reduce water use


The fashion industry is a major water consumer. Don’t believe us? Think about it: the production of a single cotton T-shirt can require at least 2,700 gallons of water. That’s a lot. How can fast fashion reduce their water use? By using less water-intensive materials, such as recycled polyester. In addition, they can improve their manufacturing processes.


Empower workers


Studio Eva D. - genderless outfits in the UKFast fashion workers are paid a very low wage.


To empower them all, they should pay a fair compensation for their work and give them appropriate working conditions.


They should also be transparent about their supply chains so that consumers can know where their clothes are made and how.


Promote reuse and recycling


Fast fashion brands should encourage consumers to reuse and recycle their old clothes.


This can be done by offering take-back programs or partnering with organisations that collect and recycle clothes.


Educate consumers


Studio Eva D. - sustainable fashion for women and menConsumers need to know how their clothes are made and under what conditions workers do their jobs.


They also deserve to know what the environmental cost is.


That is why all fast fashion brands need to raise consumer awareness of fast fashion’s social and environmental impact.


This can be done through their marketing strategies or materials, website or social media platforms.


While it is true that making fast fashion sustainable is a very complex challenge, it is certainly worth trying for the benefit of the planet and our society. Fast fashion can become sustainable by taking small steps, such as improving workers’ lives and reducing environmental impact.


What can YOU do?


Studio Eva D. - genderless outfits in the UKYou may feel powerless when it comes to stopping fast fashion’s negative impact on the environment. But don’t worry, there are some things you can do to reduce it.


First of all, buy less. This is the best way to reduce your impact on the fashion industry. Instead of buying new clothes all the time, try to repair or give a new purpose to the clothes you already have. Second, buy sustainable brands. Believe it or not, many brands are committed to ethical and environmental practices. You can support them and additionally create a new style for you using their clothes.


When you buy from sustainable brands, you can be sure that the clothing is made with better materials. Besides, in a way that has less impact on the planet.


In addition, you can also rent clothes. Several companies offer clothing rental services. It’s a great way to try new and trendy clothes if you don’t want to buy them since you can always return them.


Ultimately, you could also donate your clothes. If you have anything you no longer wear or like, you can donate it to a local charity. This way, you will help keep the clothes out of landfills and give them a new life!


Sustainable clothing brands


Studio Eva D. - sustainable fashion for women and menIf you’re not sure where to get sustainable fashion, here are a few ideas of the brands that sell clothes without a negative impact on the planet:


  • Patagonia: It is a well-known brand for its commitment to the environment and making sustainable fashion possible for years. They use recycled materials in many of their products and strongly focus on environmental responsibility.
  • Everlane: It is a direct-to-consumer brand known for its transparency and ethical practices. They pay their workers a fair wage and are committed to using sustainable materials.
  • Tentree: They use organic cotton and other sustainable materials. In addition, they are committed to ethical manufacturing. And the most amazing thing is that they plant 10 trees for every item of clothing you buy!


Are you ready to make fast fashion sustainable?

Studio EVA D. - Sustainable fashion influencers to follow in 2023

Sustainable fashion influencers to follow in 2023

Sustainable fashion influencers to follow in 2023. Sustainable fashion is trending right now. And it’s about time because our planet needs us to make better choices and take care of it. Everything related to fast fashion is very damaging to our environment. Fashion has had a massive impact on the planet and hasn’t been very positive, so this is where sustainable fashion comes in.  


Fast fashion is a way of producing cheap clothes using fabrics that have a negative impact on the planet. That’s why you need to know who to follow next. In today’s blog, we’ll talk about the sustainable fashion influencers you should be following this year to start living a healthier life and making a positive impact on the environment.


How fast fashion harms the planet


Fast fashion is an industry that aims to produce cheap and disposable clothing at a rapid pace. It’s known to be a major contributor to environmental problems, including:


  • Water pollution: The production of textiles for the clothing requires large quantities of water, and the fast fashion industry uses water-intensive processes. These include dyeing and finishing. This pollution contaminates rivers and streams. It can also lead to water shortages.
  • Air pollution: Textile production can also lead to air pollution due to the burning of fossil fuels to power the different clothing factories. These factories keep releasing chemicals into the air, producing respiratory and other health problems for people and animals.
  • Landfill waste: Many fast fashion end up in landfills, which is terrible news. This clothing takes years to decompose, hurting the planet for years. This contributes to the problem of waste disposal. It can also lead to toxic chemicals being released into the environment.
  • Microfiber pollution: How does this happen? When we wash our clothes, tiny pieces of fabric can be shed into the water. These microfibers end up in the ocean, which most likely harms marine life.


What can we do?


Fortunately, there are some things we can do about the harm fast fashion does to the planet. These include:


  • Buy less clothing.
  • Buy clothing that is made of sustainable materials.
  • Buy clothes that are made to last.
  • Recycling and donating old clothes instead of throwing them into the trash, where they will cause more harm to the environment.


Small changes in our purchasing habits can lead to larger environmental changes. Recall that the fashion industry is the world’s second-largest consumer of water, after agriculture. It is responsible for approximately 10% of global carbon emissions. 


In addition, most textiles end up in landfills or incinerators every year. Both are harmful to the planet.


Best sustainable fashion influencers to follow on Instagram and TikTok


How can we do things better? These influencers can let us know and lead the way to a better and wonderful world without contamination. Here are some of them:


Aja Barber (@ajabarber)


Studio EVA D. - Aja Barber (@ajabarber) - sustainable fashion influencersIn recent years, her name has stood out in the field of sustainable fashion. Aja Barber is known for her in-depth analysis of the big issues in the fashion industry. She also creates content that we can connect with.


She’s a very strong and powerful woman who is passionate about helping the environment and making a real difference. Her clothes include bright colours, sleek silhouettes and cool prints.


She’s a writer and consultant. Her work explores the intersection of sustainability and fashion.


Aja Barber does not limit herself to asking how the fashion industry works. She also focuses on issues such as racism, rights, economic inequality and feminism. If you want to delve into this wonderful world, you should follow her as soon as possible.


Aditi Mayer (@aditimayer)


Studio EVA D. - Aditi Mayer (@aditimayer)Aditi Mayer is a sustainability fashion blogger from LA. She’s also a photojournalist and a labour rights activist.


She often talks about topics such as environmental and social justice. Her work looks at fashion and culture through a vision of intersectionality and decolonisation.


Aditi had her start in 2014, almost ten years ago. Her interest in fashion began when she heard about the collapse of the Rana Plaza factory. Realising the unequal representation of people of colour in the fashion industry worldwide, she sought to understand the historical and social processes that allow the fashion industry to operate in a colonial way. This ends in the fashion industry working through exploitation, extracting labour and the natural environment.


She has mastered a super girly look through sustainable fashion and is one of Instagram’s most popular sustainable influencers.


Venetia La Manna (@venetialamanna)


Studio EVA D. - Venetia La Manna (@venetialamanna) - sustainable fashion influencerShe’s a fair fashion campaigner, podcaster and creator of the hashtag OOTD (Outfit of the Day) to help normalise wearing the clothes we already own instead of buying new ones.


She’s also the co-founder of Remember Who Made Them.


She challenges the fashion industry’s brands that harm the environment and calls out retailers or unethical practices.


Her work has been featured in WORK and ELLE.


This year, she presented a documentary called The Furniture Fix for BBC Radio 4. She was even featured in another documentary, Inside Shein.


Heidi Kaluza (@the_rogue_essentials)


Studio EVA D. - Heidi Kaluza (@the_rogue_essentials)Kaluza, from the USA, transitioned from a fast fashion influencer to an ethical and sustainable fashion influencer. She truly made a significant change with big steps.


Heidi now makes content that educates her followers about how to make a similar shift in their lives.


Her TikToks about fast fashion blew up during the pandemic, with videos challenging other fast fashion influencers.


She’s also holding fast fashion influencers accountable for contributing to the environmental damage the fashion industry keeps making.


Heidi invites everyone to stop working with brands that not only harm the planet but also work with exploitation and unfair pay to their workers.


Kathleen Elie (@consciouschic)


Studio EVA D. - Kathleen Elie (@consciouschic) - sustainable fashion influencerElie is another sustainable fashion influencer from the USA. She encourages people to be more sustainable and inclusive.


Kathleen makes fun and uplifting videos that make her followers want to join this lifestyle.


She shares her outfits and the ethical brands she uses on her social media platforms so other people can follow them and learn what to use.


Which influencer do you like the most? It’s time to make this incredible shift from fast fashion to sustainable fashion.

Studio EVA D. - Digital Product Passports: Transforming Transparency in Sustainable Fashion

Digital Product Passports: Transforming Transparency in Sustainable Fashion

Digital Product Passports: Transforming Transparency in Sustainable Fashion. Digital Product Passports (DPPs) are a concept that was introduced by the EU in 2022 by focusing on transforming transparency in sustainable products, including the fashion industry. With every product you buy, a DPP will provide the buyer with comprehensive information about its lifecycle, from origin to disposal.


Technology like this could bridge the gap between consumers and detailed information about products we would never see, allowing transparent and traceable sustainability credentials.


With The European Green Deal’s objectives for a circular economy (which includes sustainability and transparency in the fashion industry), DPPs will be a perfect tool to encourage responsible consumption, minimise waste generation, maximise resource efficiency, and promote the reuse and recycling of products.


The fashion industry is known for its complex and often opaque supply chains. In short, it’s difficult for consumers to understand the negative impacts of the products they buy on the environment, especially for fast fashion brands. With a DPP, we can bridge the gap between information and ultimately transparentise supply chain information, offering a comprehensive overview of the lifecycle of a garment, detailing materials used, methods, energy consumption, waste consumption, transportation and more!


To visualise how DPPs would work in practice, you can watch this video demonstration that showcases their potential benefits and functionalities.


To summarise, the information can be accessed through a QR code or scannable tag and is entirely free of charge.


DPPs aim to transform transparent sustainably by:


Studio EVA D. - Digital Product Passports - sustainable fashion and woman wearing white outfit

  • Including product information – They would offer essential details about the brand, product name, description, and relevant identifiers such as barcode or serial numbers. Essentially enabling consumers to access the basics the product has to offer easily.
  • Providing supply chain visibility – The DPP offers transparency by detailing the composition, origin and sources of the raw materials used to produce the products. Furthermore, they even include the names, locations and contact details of the manufacturer(s) involved in its production. This fosters accountability and encourages sustainable practices throughout the production process.
  • Disclosing the environmental impact – By including the product’s crucial information about the product’s ecological footprint, energy consumption, water usage and even the toxic substances and components used during manufacturing and transport, a DPP could influence the choices of consumers based on a product’s sustainability performance.
  • Disclosing social impact and certifications – With DPPs providing insights into the social impact of a product, customers are more aware of the labour conditions, wages and standard social compliances. By including certificates proving such standards, customers are more incentivised to support brands prioritising fair and ethical practices.
  • Guiding the disposal and recycling of the product – A DPP would provide information about the recommended end-of-life management options for a product, focusing on minimising waste and promoting responsible disposal and recycling practices. This could include outlining available recycling methods, recommending nearby facilities and providing detailed instructions on how to prepare their garments for recycling. They could also enable consumers to track and measure their own personal recycling efforts!


Digital product passports are expected to be mandatory by 2026, meaning that so far, it’s making progress, but it may be a much less developed version for the fashion industry. By using Blockchain technology (digital ledgers formed with blocks of information and linked together), DPPs can enhance credibility and transparency through the supply chain and accelerate the transition towards a more sustainable and responsible fashion industry. For example, the Stella McCartney brand has partnered with NATIVA, which produces 100% traceable, regeneratively farmed Australian wool. By using Blockchain technology, NATIVA follows the journey of their wool, from farm to sheep, to the clothes on your back, with the guarantee of a traceable supply chain.


Although Blockchain technology isn’t a remedy for all sustainability challenges in the fashion industry, it is a valuable tool in transforming a wasteful sector into a more transparent and ethical one. 


The benefits also include:


Studio EVA D. - Digital Product Passports - sustainable fashion and man wearing t-shirt and jeans

  • Counterfeit prevention – A significant issue in the fashion industry (a supposed 20% of fashion products advertised on Instagram alone are fake), counterfeiting contributes to an abundance of unethical practices and environmental damage. However, with the use of Blockchains, consumers will be able to identify unique digital identities for products and verify their legitimacy.
  • Stakeholder collaboration – Every industry has an ecosystem, and collaboration between brands, suppliers, manufacturers, retailers, and consumers needs to be connected. Blockchains enable information sharing across a broad range of stakeholders on a single digital platform, allowing collective efforts towards sustainable fashion and addressing industry challenges and solutions.


By providing consumers with detailed information on the powers of transparency in a wasteful industry, Digital Product Passports will ultimately empower individuals to make more informed, sustainable choices and create a more sustainable future for the fashion industry.


For more information on sustainable fashion, check out our Journal!


Wear what you love. Cherish it, and it lasts a long time!


Don’t miss out on new insights by subscribing to our free newsletter to receive the latest news on our projects, campaigns, discounts, and more!