How Circular Fashion is Revolutionising the Way We Dress. To put it plainly, the fashion industry has always been a one-way street regarding production. Using a “take-make-dispose” model, it’s pretty self-explanatory, involving raw materials being gathered, transformed into products, and discarded as waste.
So, what is circular fashion?
With a focus on maximising resource efficiency by designing, producing, and consuming clothing, circular fashion ultimately minimises waste.
It is currently on the way to leading consumers to a more environmentally friendly and socially conscious industry and essentially revolutionising the way we dress!
So, how does circular fashion work?
- Designed for durability – Designers have been creating durable garments for various reasons. Durably designed garments last longer not simply because of the use of better materials but construction to ensure they can withstand repeated use. With reinforced seams and secure stitching, robust construction ensures that garments maintain shape and withstand everyday rigours.
- Designed for versatility – In circular fashion, garments are designed for sustainability and circularity purposes and for a timeless and versatile look. Versatile, designed garments can be worn across different seasons and occasions. When designed with versatility in mind, they last longer, leading to more prolonged use and reducing the need for frequent replacement.
- Using sustainable materials – By using organic, recycled fibres and other sustainable materials accompanied by responsible manufacturing, the fashion industry is ultimately reducing its environmental footprint.
- Raising awareness – Many brands are adopting a transparent supply chain communication approach. Sustainable brands educate and encourage conscious consumerism by publishing their supplier lists and certifications.
- Repair and resale – By establishing a “close in the loop” in how fashion products are produced, consumers are encouraged and able to keep their clothes longer. This can be achieved through clothing service apps created for repairing, altering and even sharing clothes with friends.
- Recycle and upcycle – It is important to understand the difference here; both are essential elements of circular fashion. Recycling means breaking down old garments to create new fibres, yarns and fabrics. Whilst upcycling involves transforming discarded items into something new.
How is circular fashion revolutionising the way we dress?
Fashion brands are waking up to how the industry is causing huge global problems. With global warming becoming an everyday reminder of the importance of conscious consumerism, circular fashion has become a powerful approach to design and production.
With the designers facing sustainability challenges, they are finding fresh ideas to design and create clothes that we, as consumers, can design and create styles that reflect our attitudes towards a greener world and even reduce our closet space!
By considering timeless, genderless designs and layering, circular fashion allows consumers to create many outfits from limited pieces. By combining various garments, colours, and textures, individuals can experiment with different styles and express their creativity through unique combinations and ensembles.
Wear what you love. Cherish it, and it lasts a long time.
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