Sustainable Social Media: Harnessing the Power of Digital Influence. It is well-known that social media provides a space for sustainable fashion enthusiasts. Sustainable brands have been using influencers and bloggers since the mid-2000s to educate followers about the environmental and social impact of the fashion industry and even sell their ethical and second-hand clothing.
Now, with 59% of the world’s population and 77.8% of the world’s 18-year-olds using social media, it’s no wonder brands are using the robust platform to expand their target coverage and educate customers about the benefits of sustainable fashion.
Social Media and Sustainable Fashion
With much more opportunities to engage with consumers on social media, sustainable fashion brands are building stronger brand loyalty.
By simply responding to customer inquiries and comments, brands can demonstrate that they care about their customers’ opinions and feedback.
With this in mind, customers who feel connected to the brand and appreciate the sustainability efforts are likelier to share content and recommend the brand to others.
Engagement with the customers has many other benefits that shape how we shop online, educating and influencing. Brands can share photos of their clothing and promote their sustainability efforts. With a solid social media presence, they can establish a loyal customer base and attract new audiences.
This ultimately forms a community.
Social Media and Fast-fashion
Fast fashion always seems to find a way to pollute. Our oceans and landfills are overwhelmed with material waste, and now so have our Instagram feeds.
By promoting rapidly changing trends, low costs, and throw-away culture, fast fashion has found a way to use social media to create a sense of urgency.
Business accounts post an average of 1.71 posts daily, with Instagram being the chosen platform to start shopping for around 15% of U.S. consumers. With this in mind, Fast fashion brands release collections weekly or even daily on social media, creating a sense of FOMO among audiences. With much exposure to a massive percentage of the population, there is a battle between sustainability and convenient consumerism.
Sustainable fashion focuses on educational and informative content, partnerships that share their values, and a strong relationship with their followers through genuine responses to comments. Fast fashion, however, has other priorities.
With a focus on visually appealing and trendy content solely to generate sales, brands like Zara, Asos, and BooHoo have accumulated millions of followers.
Regular collection releases and heavily discounted products sound appealing, right? Well, over-frequent sales and discounts lead to encouraging people to buy more than they need, leading to over-consumption and more textile waste in our landfills and oceans.
At STUDIO EVA D, we strive for an online community that engages our followers. We release only timeless classics that suit all seasons to promote conscious consumerism. By doing this, we reduce environmental impact and increase durability and versatility.
Follow our Instagram @studio.eva.d.fashion for transparent content and seasonless releases.
Wear what you love. Cherish it, and it lasts a long time.
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